ATLANTA--(Cardlytics, a leading analytics and marketing platform, has announced that their service will be expanded to allow consumers to opt-in to receiving offers and rewards via Facebook.)--
“This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”
Founded in the U.S. in 2008, Cardlytics enables banks and retailers to provide timely offers to customers in a precisely targeted way; based on their individual, past purchases. Up until now, offers have been available to customers via their online and mobile bank statements, and via e-mail.
This latest innovation will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook.
Crucially for the consumer, no personal banking information is entered or shared anywhere in this process. The Cardlytics software simply uses the Facebook API to create a link from an anonymous token ID at the bank to their individual Facebook ID.
Cardlytics has enjoyed huge success since launching in 2008. The company is the global leader in card-linked marketing, partnering with more than 300 banks providing insight into the spending of nearly 70% of households across the U.S. In addition, Cardlytics works closely with thousands of businesses, sourcing marketing offers from retailing, restaurants and other consumer-facing brands. Cardlytics will be launching in the U.K. market in 2013.
“Extending our reward program to Facebook is a really exciting development,” said Jason Brooks, U.K. managing director of Cardlytics. “This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”
Cardlytics is a game-changing marketing and analytics platform, providing businesses –for the first time – with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to unique purchase behavior, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer’s wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a partnership from the global leader in loyalty management, Aimia (TSX: AIM) to open new markets.