LEXINGTON, Mass.--(BUSINESS WIRE)--Ipswitch Inc.’s Network Management Division, developer of the WhatsUp Gold suite of innovative IT management solutions, has hired Mary-Katherine McCarey as Vice President of Worldwide Marketing. McCarey’s creativity, energy and past tenure driving marketing best practices will help her drive market-leading growth at Ipswitch, Inc.
“Leading the marketing responsibility for a growing organization must be driven by someone with a passion for creativity and innovation coupled with extraordinary credentials. Her expertise in global marketing positions and proven experience in the industry are key to our future”
McCarey joins the team with over 20 years of global marketing strategy expertise from IBM, CA Technologies and most recently Acronis. She has transformed global marketing organizations by focusing on direct and indirect channel marketing excellence through the development of the right content and tools to win mindshare and drive results. She’s created high performance teams to drive successful global integrated marketing campaigns leveraging the marketing mix as advertising, public relations, social media, events, videos, sales tools, websites, customer references and channel relationships to improve ROMI.
“Leading the marketing responsibility for a growing organization must be driven by someone with a passion for creativity and innovation coupled with extraordinary credentials. Her expertise in global marketing positions and proven experience in the industry are key to our future,” says Ennio Carboni, president of Ipswitch Network Management Division. “Mary-Katherine McCarey will help drive our organization to success and we are excited to have her join the Ipswitch team.”
About the Network Management Division of Ipswitch, Inc.
The Network Management Division of Ipswitch, Inc. is the force behind WhatsUp Gold, the integrated suite of IT management solutions. Over 100,000 networks – from SMBs to enterprises – depend on WhatsUp Gold for comprehensive network, system, application and log monitoring and management in both physical and virtual infrastructure environments.
Ipswitch’s AlertFox End-User Monitor (EUM) is a service that tracks website availability and performance by synthetically monitoring multi-step Web transactions from an end-user perspective. AlertFox ensures top notch performance of your Web applications and websites from inside or outside your firewall.
After 20 years in business, Ipswitch continues to develop products that solve IT managers’ problems worldwide – with U.S. headquarters in Lexington, MA and offices in Atlanta and Augusta, GA and Madison, WI, as well as international offices in Netherlands and Japan.
To learn more about WhatsUp Gold, please visit: http://www.whatsupgold.com/products/download/.