SAN FRANCISCO--(BUSINESS WIRE)--PushPoint, a mobile marketing solutions company, has been named an ILM Future Star by BIA/Kelsey in association with the upcoming Interactive Local Media West (ILM West) conference, taking place December 4-6 in Los Angeles.
“Audience and location-based targeting, mobile ad delivery, and Point of Sale will soon become an infinite loop, and we are focused on providing our clients the best solutions available to capitalize on this emerging mobile lifecycle. Mobile retail marketing has only just begun.”
The ILM Future Stars program recognizes early stage companies that are focused on developing the next wave of local digital media and marketing solutions. The program offers qualified startups access to digital media leaders, influencers and investors through a conference participation package that includes recognition during the ILM West conference.
“The ILM Future Stars represent the future of interactive local media,” said Peter Krasilovsky, vice president and program director, BIA/Kelsey. “We’re excited to add their energy and entrepreneurship to ILM West, the flagship event of the local media and commerce industry. Our decision-maker attendees will remember that they met these companies on their way up.”
Greg McAllister, co-founder and chief executive officer of PushPoint, will be on stage at ILM West on Tuesday afternoon to discuss the market PushPoint is focused on as well as how PushPoint differentiates itself from other mobile retail marketing options.
PushPoint has developed a suite of location-based solutions designed to help retailers of all sizes engage with mobile consumers in a relevant and dynamic way, and tie in-store purchase data to mobile advertising data, thereby “closing the loop” on retail marketing.
The company is also building an expansive partner network in retail and merchant banking, payment and point of sale technologies, advertising and digital publishing.
“We are honored be recognized as an ILM Future Star for our innovation in location-based marketing,” said McAllister. “Audience and location-based targeting, mobile ad delivery, and Point of Sale will soon become an infinite loop, and we are focused on providing our clients the best solutions available to capitalize on this emerging mobile lifecycle. Mobile retail marketing has only just begun.”
Details about the ILM Future Stars program are available at www.biakelsey.com/ILMWest2012/starssubmission.asp.
PushPoint provides marketers with the tools and data to maximize revenue through a balance of location targeting, user profiling, and effective messaging. The company’s Merchant Toolkit, Franchise Platform and suite of Retailer Services help retailers of all sizes find their optimal ‘pushpoint’ to engage with consumers in a relevant and dynamic way. Founded in 2011, the company is headquartered in San Francisco. Web: www.pushpointmobile.com | Twitter: @Push_Point
About ILM West
Interactive Local Media West (ILM West: Leading in Local) is BIA/Kelsey’s conference devoted to digital media with a local focus. ILM attracts a global audience of executive-level decision makers from across the local media landscape, including companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds and vertical media, as well as advertising and marketing agencies, local digital media suppliers and sector-focused investors and financial analysts. For more information, visit http://www.biakelsey.com/ILMWest2012.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).