NEW YORK & HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media (www.oceanmediainc.com), one of the country’s largest independent media planning and buying firms, as its first agency of record. Gilt provides members special access to the most inspiring merchandise, culinary offerings, and experiences every day, at up to 60 percent off retail.
“Measuring the effectiveness of TV is key. Our analytics will be an important competitive advantage for Gilt Groupe as we collaborate to grow their business.”
With Gilt’s first TV campaign slated for launch today, Ocean Media will manage the company’s media planning and buying, focusing on media acquisition initiatives in TV. Spots will air on a variety of major cable networks, including Style, HGTV, E! Entertainment Television, Oxygen, Lifetime and TLC. Berlin Cameron United, a unit of WPP, is handling creative for the campaign.
“We’re excited about working with Ocean Media and we’re impressed with the agency’s track record in launching and scaling e-commerce brands,” said Elizabeth Francis, Chief Marketing Officer, Gilt. “Because this represents our initial foray into TV advertising, we’re committed to achieving return on our investment. In my experience, no media buying agency is better at defining and delivering ROI than Ocean Media.”
“Gilt is an outstanding brand that continues to transform the online shopping experience, and we’re thrilled to be working with them,” said Jay Langan, EVP, Ocean Media. “Having created a new way for millions of consumers to shop curated styles, goods and services, all at insider pricing, Gilt is well positioned for growth. We’re especially pleased that Gilt will be able to use TV advertising to take full advantage of the Q4 online holiday shopping season.”
“Our agency is delighted with our new partnership with Gilt, and we see a great opportunity to help the company get to the next level,” said Mike Robertson, founder and co-CEO of Ocean Media. “Measuring the effectiveness of TV is key. Our analytics will be an important competitive advantage for Gilt Groupe as we collaborate to grow their business.”
Ocean Media is the agency behind ad campaigns that have helped build such brand names as Priceline.com, FreeCreditScore.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization.
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of their clients. Ocean Media is the agency of record for Priceline, Angie’s List, Freecreditscore.com, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
About Gilt Groupe, Inc.
Gilt Groupe (www.gilt.com) is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.